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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller's ... Read moreabout the condition
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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. ( Fonce) Pays 6074 black Falcon's Forteresse Château-fortTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.80'S VINTAGE LYRA TOYS CLOWN FANTASTIC ACROBAT GREEK VERY RARE NEW They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.LEGO 8294 TECHNIC EXCAVATOR +POWER FUNCTIONS MOTOR, BATTERY, LIGHTS+ COMPLETE

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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RUDOLPH THE RED NOSED REINDEER LARGE DAN DEE PLUSH WITH BLINKING NOSE Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Pingu & Pinga friends Rare Bear Plush doll Limbs move with joints

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?E Genex Mediation Nekomimi Maid Alice bluee Ver
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?LEGO City Deep Sea Operation Base (60096) Brand New & Sealed
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

NEW Lego Ninja Go 70643 Temple of Resurrection Building Toy from JapanTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Rare Showa Retro Astro Boy Figure on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Despicable Me3 -12 Light-Up Unicorn 20268 Licensed Product A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Used Good Smile Company Please Twins Onodera Karen Swimsuit ver 1 8 PVC FigureRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Super sale MG 1 100 FF-X29A G-PARTA HRUDUDU ,COMBAT DEPLOYMENT COLORS

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.NEW FACTORY SEALED Lego Star Wars Jabba's Palace (9516) Rare 2012 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. LEGO Donkey Kong statue building instructionYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Britannia the Bear TY Ronald McDonald House Charities with ErrorsIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Vintage Hasbro My Little Pony Stable Carry Case w G1 PONIES & Accessoreies

So how do you create a great customer service experience that puts you on the right side of these statistics?

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