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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Deagostini Self Defense Force Model Collection Ground 50 Uh-1J 62 Ah-1S 2 No. quasaq1319-New toy

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

Item specifics

Used: An item that has been used previously. See the seller’s listing for full details and description of ... Read moreabout the condition
Country: Japan Country/Region of Manufacture: Japan
MPN: NA UPC: Dose Not Apply


“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. MTG Magic Blood Moon x4 Modern Masters 2017 (MM3) NMTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Inflight200 (1 200) KLM Boeing 777-300ER PH-BVN IF77730415 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.JFOX JF7372001 1 200 THAILAND AIR FORCE BOEING 737-200 L11-1 26 WITH STAND

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Kitty Hawk 1 48 Sukhoi Su-22 M3 M4 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Dragon Ball Super Card Game World Martial Arts Tournament Booster Box SEALED

There are logistical and personal challenges to migrating an entire community, like:

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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

MTG FOIL STERLING GROVE (BGS 9 quads++) mint invasion magic cardTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Deagostini Self Defense Force Model Collection Ground 50 Uh-1J 62 Ah-1S 2 No. quasaq1319-New toy

Written by Final Flight Model Boeing747-200 737-400 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Messerschmitt Bf110G-2 R-3 Luftwaffe Defense of the Reich Hobby Master HA1801 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). BlizzCon 2011 loot card - World of Warcraft Murkablo Pet - UNSCRATCHEDRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.1 48 X-47B NORTHROP US NAVY UNMANNED COMBAT SYSTEM by FREEDOM FD 18001

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Trumpeter 05523 1 35 12.8cm Pak 44 Waffentrager Krupp 1 Hot You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. NWA B787-8 GEMINI JETS 1 400 N787NW GJNWA665 MIB, ONLY ONE ON E-BAY, ULTRA RAREYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Hobby Master HA4607 - F-35B Lightning II ZM138, 17 Sqn, Royal Air Force 2018It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?


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