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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Transformers Studio Series Voyager SS-06 Starscream Action Figure Toy New In BoxTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Transformers Super-God Masterforce Headmaster Jr. Minerva Resin Cast Model Kit They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Transformers Takara 1988 vintage rare figure Wildfly Monstructor Pretenders

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Transformers Takara Beast Wars D-31 Neo Sling Figure MISB Sealed Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Transformers Takara Cloud TFC-A01 Optimus Prime (Convoy)

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Transformers Takara Galaxy Force Vector Prime Complete Lot Cybertron
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Transformers Takara Henkei Schub Komplett Klassische
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Transformers Takara Legends LG-10 Arcee G1 Generations FigureTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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The Robot Spirits Suit Gundam [SIDE RGM-79 Gym MS] Mobile qunajz1036-Anime & Manga

Written by ToyWorld Transformer 3rd Party Lot TW D02 MUDDY SLUDGE Dinoking Dinobot Combiner on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Transformers Takara Movie 10th Anniversary MB-03 Voyager Megatron Brand New A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Transformers Takara TAV24 Micronshooter Fracture Brand newRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.TRANSFORMERS TANKBOT DELUXE DIE CAST METAL - TAKATOKU TOYS - ANNI '80 VINTAGE

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Transformers TF Generations TG-30 Wasupineta JP You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Transformers TFC Toys P01N-06N Poseidon black LIMITED EDITION Set of 6 FigureYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.TRANSFORMERS TFCC PRETENDER OPTIMUS PRIME & MEGATRON TFSS 5.0 COMPLETE HASBROIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Transformers The Last Caballero Dragonstorm Completo Película Tlk Mega One Step

So how do you create a great customer service experience that puts you on the right side of these statistics?

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The Robot Spirits Suit Gundam [SIDE RGM-79 Gym MS] Mobile qunajz1036-Anime & Manga

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