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ANTIQUE & VERY RARE WOODEN JOINTED GIRAFFE GREAT TOY 14 INCHES ANIMAL qufrjw1444-New toy

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. SkyTube Nitro Super Sonic Super Sonico Y-shirt ver. 1 6 Cold CastTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.EASTER GIFT Lego Harry Potter Hogwarts Great Hall (75954) They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Beanie Babies1993 1996 CURLY THE BEAR,PVC PELLETS,ORIG OWN RARE MISSPELLED ERRO

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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LEGO City The Mine (4204), Brand New in Factory Sealed Box Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Digimon Digi-Battle Card Series 6 Apokarimon Creepy Mode BO-290 gold Text

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?LEGO COMPATIBILE Porsche GT3 RS - Compatibile 42056 - 2758 pezzi - green green
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?LEGO -NIB Star Wars Sith Infiltrator
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

LEGO 6052801 The Hobbit 79012 Mirkwood Elf ArmyTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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ANTIQUE & VERY RARE WOODEN JOINTED GIRAFFE GREAT TOY 14 INCHES ANIMAL qufrjw1444-New toy

Written by No Brand 1 7 Lancer Sukasach on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Brand Haruna Kosuga Tapestry Talent Sports A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). VINTAGE 1984 MASTER OF THE UNIVERSE ERASER MOCRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.LEGO City Great Vehicles 60151 Dragster Transporter - Brand New

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.MNWT Retired Ty Millenium Beanie Baby Bear DOB January 1, 1999 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Lego STAR WARS Force Awakens FIRST ORDER SPECIAL FORCES TIE FIGHTER SetYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Santa Claus. Lego. Free DeliveryIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Tootsie Toy Plastic Bugs Insects Figure L - Spiders Beetles Grasshoppers x35

So how do you create a great customer service experience that puts you on the right side of these statistics?

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