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LEGO® The Lego Movie 70815 Super Secret Dropship NEW OVP MISB NRFB NEW Police qufrjw5653-LEGO Complete Sets & Packs

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Aniplex Fgo Duel 4Th Complete GameTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.LEGO STAR WARS FIGUREN DARTH VADER CHROME IM POLYBAG 4547551 NNEW =TOP They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.New Real Wood Thomas & Friends Lot Of 3 Rosie, Butch And Diesel

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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PARADISE KIDS MOTOR MOUNTAIN ADVENTURE SERIES, Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.LEGO 75954 Harry Potter Hogwarts Great Hall

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?LEGO 7683 Indiana Jones Fight on the Flying Wing - BRAND NEW SEALED
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Lot Of 10 Vintage Rare Garden Patch Friends With Tags Great Condition I1
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Rare Hajime no Ippo Fighting Spirit Takeshi Sendo Epoch Figure From Japan F STo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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LEGO® The Lego Movie 70815 Super Secret Dropship NEW OVP MISB NRFB NEW Police qufrjw5653-LEGO Complete Sets & Packs

Written by LEGO DUPLO THOMAS + FRIENDS, THOMAS LOAD & CARRY TRAIN SET BRAND NEW on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?LEGO DC Comics Super Heroes 76034 The Batboat Harbor Pursuit NEW & Unopened A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). LEGO® Basic 310 Basic Building Set NEU OVP NEW MISB NRFBRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Call of Duty COD APC Invasion Mega Bloks 457pcs DCL09 New

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Magna-Tiles Clear colors 32 Piece Set You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Academy Robocar Poli Deluxe Transformation Base Set PoliYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Lego Friends - 41121 Adventure Camp Rafting - New -It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Lego Creator 10249 Winter Toy Shop - NEW MISB

So how do you create a great customer service experience that puts you on the right side of these statistics?

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LEGO® The Lego Movie 70815 Super Secret Dropship NEW OVP MISB NRFB NEW Police qufrjw5653-LEGO Complete Sets & Packs

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