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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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Condition:
New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller's ... Read moreabout the condition
Brand: Megahouse
Country: Japan Country/Region of Manufacture: Japan
MPN: NA UPC: Dose Not Apply

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. LEGO EXPLORE LITTLE ROBOTS TINY 7446Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Ryan's World Red Giant Mystery Egg Toy TARGET EXCLUSIVE Rare Hot Surprise Toys They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Artfx J Sha Man King Hao 1 8 Skeletal Painted Pvc Figure

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Lego City police helicopter and police car 60138 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.FISHER PRICE BOB THE BUILDER DIE-CAST LOT Free Shipping

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?EUC Ouija Mystifying Oracle Parker Bredhers 2008
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

RAVENSBURGER GraviTrax® STARTERSET + 10 ERWEITERUNGEN - KUyellowAHNSYSTEMTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Hj Limited Genso Rurilura Izuruha Diva Ver. Undressing Hobby Senroku golden qufrjw4587-TV & Movie Character Toys

Written by Invader Zim RARE WOVEN TAPESTRY WALL HANGING 60 x 48 Mint Condition 2001 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?My Little Pony German Mother and Baby HoneyComb A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Madame Alexander Vintage 1966 Bambola Salome 14 Scatola Originale e EtichetteRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.LEGO Star Wars AAT Toy 75080 Set Battle Robot Space NEW SEALED FREE SHIPPING

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.LEGO MINI FIGURES SERIES 8 Lot 10 OF 16 Figures You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. NEW LEGO SERIES 18 COMPLETE SET ALL 17 MINIFIGS minifigures 71021 figures policeYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.WORKER F10555 No.115 G362.0 3D Printing Short Type Front Tube Kit for Nerf StryfIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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Hj Limited Genso Rurilura Izuruha Diva Ver. Undressing Hobby Senroku golden qufrjw4587-TV & Movie Character Toys

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