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Explore the Higher Logic Blog:Online CommunityMarketing Automation

1 6th German Wehrmacht officer WWII 12 inc CG cy girl BBI sideshow Figure dragon quzbpf1678-Military & Adventure

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller's ... Read moreabout the condition

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 1984 SECTAURS SKULK W TRANCULA UNUSED IN BOXTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.1984 Tonka GO BOTS Path Finder 29 Friendly Robot UFO Sealed They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.1984 Vintage Coleco Sectaurs Mantor and Raplor Figure. FACTORY SEALED

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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1985 Aisle Hanger Transformers G1 Store Display Original Vintage Hasbro AFA 80+ Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.1985 GI JOE ARAH Tactical Battle Platform Incomplete Hasbro

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?1985 Hasbro Vintage GI Joe Viper Cobra Infantry
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?1985 Remco AWA All Star Wrestlers Tag Team Garvin Regal Precious ERROR VARIATION
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

1985 TRANSFORMERS G1 CONSTRUCTICONS DEVASTATOR COMPLETETo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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1 6th German Wehrmacht officer WWII 12 inc CG cy girl BBI sideshow Figure dragon quzbpf1678-Military & Adventure

Written by 1983 Gijoe Cobra - The Enemy ( 6181 Uncut Filecard ) Rare Sears JcPenny on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?1986 GI Joe Takara Snow Job Japanese Japan MOC A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). 1986 REMCO--AMERICAN DEFENSE--LX 1 ROAD RAIDER CHOPPER W FIGURE & BOX (LOOK)Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.1986 Vintage Teddy Ruxpin Action Figures Grunge

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.1987 Vince McMahon LJN Rookie Wrestling Figure MOC WWE WWF Rare You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 1988 GI JOE SKY STORM PLANE QUAD COBRA JEEP BOAT gi joe 80-s G.I.JOE cobraYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.1988 Robert Parish Boston Celtics Starting Lineup FigurineIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.1988 TEENAGE MUTANT NINJA TURTLES BEBOP UNOPENED MOSC TMNT PLAYMATES

So how do you create a great customer service experience that puts you on the right side of these statistics?

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