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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller's ... Read moreabout the condition


“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Squinkies Cubes and Spheres Collector Series 9. Huge SavingTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.SS100 Soldier Story 1 6 Scale NYPD ESU “TACTICAL ENTRY TEAM” They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Stablemate Toy Figure Valegro 1 32 Scale. Unbranded. Brand New

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Stan Hansen Soft Vinyl From Japan Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Stan Winston Creatures TSWANA Realm Of The Claw With Base Cat 8 Action Figure

There are logistical and personal challenges to migrating an entire community, like:

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  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

STAR ACE Toys 6 DF Defo-Real Series Friday The 13th Part 3 Jason Action FigureTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Do you have a Customer Advisory Board (CAB) or customer advisory council?Star Ace Toys Harry Potter The da Stregone Pietra Lucius Malfoy 1 6 Scala Acti A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Star Ace Toys Scars of Dracula Christopher Lee Count Dracula Action Figure (1 6Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.STAR SMURF TROOPER RESIN ART FIGURE GREG ARONOWITZ BARNYARD SUPER TOY CON 2016

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Star Trek Transwarping Starship USS Enterprise. Playmates. You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. STAR WARS ELITE SERIES DIE CAST FINNYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Star Wars The Power of the Force Green Card Greedo Action Figure 3.75 InchesIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Star Wars 18-Inch R2-D2 Giant Action Figure JAKKS PACIFIC

So how do you create a great customer service experience that puts you on the right side of these statistics?

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