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Explore the Higher Logic Blog:Online CommunityMarketing Automation

ToyWorld Transformer 3rd Party Lot TW D02 MUDDY Dinoking Dinobot Combiner SLUDGE qunajz2512-Transformers & Robots

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

Item specifics

New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller's ... Read moreabout the condition
Brand: Toyworld
UPC: Does not apply


“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Transformers 2007 Movie Leader Class Deep Desert Brawl MISBTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Transformers 2007 Voyager Class Starscream MISB NEW Hasbro Movie Line. They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Transformers 2012 Prime Voyager Class Roboots in Diguise Dreadwing Canadian

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Transformers 20th Anniversary Optimus Prime Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Transformers 30th Anniversary Knights of Unicron Exclusive Action Figure Set

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Transformers 4 AOE Age of Extinction Deluxe Class Dinobot SNARL & SLASH.& SLUG
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?TRANSFORMERS 5 The Last Knight Movie Flip & Change Bumblebee 25cm,11 inches
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Transformers A Bathing Ape BAPE G1 Optimus Prime convoy RED Camo LTD Japan RARE To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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ToyWorld Transformer 3rd Party Lot TW D02 MUDDY Dinoking Dinobot Combiner SLUDGE qunajz2512-Transformers & Robots

Written by Transformers SDCC 2016 Exclusive Titans Return Fortress Maximus Hasbro on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Transformers Adventure TAV21 Optimus Prime Japan Import A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Transformers Age of Extinction 1 Step Changer Prowl Action FigureRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Transformers Age of Extinction Generations Voyager Class Autobot Drift Figure

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Transformers Alternators MIRAGE Ford GT NEW MIB BINALTECH You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Transformers Animated - TA31 Elite Guard Bumblebee JPYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Transformers ANIMATED Deluxe Class JazzIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Transformers Animated Safeguard + Instructions

So how do you create a great customer service experience that puts you on the right side of these statistics?

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