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Transformers Alternators Chevrolet Battle Ravage Action 2004 new Figure Corvette qunajz3345-Transformers & Robots

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Transformers DOTM Sergeant Noble & Tailpipe & Pinpointer NewTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Transformers Drift Empire Of Stone Guido Guidi They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Transformers DX9 soul series K2 AncestRod supplement Tianshi tiantianshi hot Rod

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Transformers Édition Platine UNICRON Collection Cadeau Action Figure Jouet Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Transformers Encore 05 Ironhide MISB

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Transformers Energon _ Command Voyager Class _ Mirage_ (MIB)
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Transformers Energon Igniters Nitro Series Optimus Prime Robot Action Figure Toy
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Transformers Energon Optimus Prime Completo Leader ClassTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Transformers Alternators Chevrolet Battle Ravage Action 2004 new Figure Corvette qunajz3345-Transformers & Robots

Written by Transformers Decepticons Ejector, Megatron, Soundwave and The Fallen. on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Transformers Exclusive Optimus Prime with Tire SDCC Comic Con The Last Night A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Transformers Fans Toys FansToys FT-06 Sever G1 Snarl w EXTRA Parts DinobotRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Transformers Fansproject Function X6 Knight aka MP Sixknight Brand New

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Transformers Film Premium Ironhide Completo Voyager 2007 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Transformers Funpub TFCC TFSS Subscription 5.0 botcon 2006 beast wars fractylYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Transformers G1 . Takara Hasbro 1985.It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Transformers G1 1988 OVERLORD tank legs section base takara

So how do you create a great customer service experience that puts you on the right side of these statistics?

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