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9th Edition MTG Magic Foil Brushland quasaq1786-MTG Individual Cards

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. MG 1 100 Quanta Full Saber Plastic Model Mobile Suit Gundam 00 V Senki New JapanTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.1 35 Cyber Hobby Sd.Kfz.141 Pz.Kpfw.III (3.7cm) (T) Ausf.G They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.TAMIYA 1 35 MILITARY MINIATURE SERIES NO.282 FRENCH ARMY TANK B1

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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COBI COB05531 Small Army - Wellington Mk 1C (560 Pcs) Toy, Various . Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Inflight 200 If333sa0818 1 200 South African Airways Airbus A330-300 Zs-Sxi

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?ARGO NAUTS 1 144 MILLENNIUM FALCON Model Kit
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Corgi AA35006 Gloster Meteor F.8 Netherlands Air Force Aerobatic 0003 of 1610
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Mtg Vintage And New Lot List bluee Magic The Gathering Tempest Antiquity UMATo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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9th Edition MTG Magic Foil Brushland quasaq1786-MTG Individual Cards

Written by Magic Expeditions Dust Bowl NM on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?1x Fork Light Play, English 2nd Edition Unlimited MTG Magic A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). MPC825 Space 1999 Eagle Transporter 22 Long New Plastic Model Kit MPC 825Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.B6410 Executive Desktop MC-130H Combat Talon II 1 100 Model

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.1 72 Scale Built Plastic Model Airplane WWII German Heinkel HE 219 Night Fighter You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Yugioh bluee-EyesWhiteDragon 20TH Ultra Rare JapaneseYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.James bond scalextric aston martin DB 5It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Kitty Hawk 1 48 F9F-8 & F9F-8P Cougar

So how do you create a great customer service experience that puts you on the right side of these statistics?

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