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|Brand:||SQUARE ENIX (SQUARE ENIX)|
“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Iron Man Marvel Avengers Infinity War Hero Vision AR ExperienceTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.The Powerpuff Girls 6 inch Deluxe Dolls - Bubbles-Bulle They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Rare EUC Thomas & Friends Wooden Railway Henry's Tunnel and Come Out Henry Train
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.