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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Hatsune Miku Variant Play Arts Kai Designed Tetsuya Nomura Hatsune Pvc P Miku By qufrjw1211-TV & Movie Character Toys

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

Item specifics

New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller's ... Read moreabout the condition
MPN: SEP152434 UPC: 745559232860


“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Iron Man Marvel Avengers Infinity War Hero Vision AR ExperienceTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.The Powerpuff Girls 6 inch Deluxe Dolls - Bubbles-Bulle They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Rare EUC Thomas & Friends Wooden Railway Henry's Tunnel and Come Out Henry Train

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Rare Goods Trans Formers Masterpiece Mp10 Convoy Ver. 2.0 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Vintage Old Rare Friction Power Sparkle Western 3006 Engine Litho Tin Toy Japan

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?7 Totodile Official Pokemon Center Poke Plush Dolls Toys Stuffed Animals Water
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move? MasterCard bear . TY. Rare. MWMT
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Antique wooden pigs, miniature toy pigs,five wooden toy pigs.erzgebirge toysTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Hatsune Miku Variant Play Arts Kai Designed Tetsuya Nomura Hatsune Pvc P Miku By qufrjw1211-TV & Movie Character Toys

Written by Bildit Constructional Toy by Plysu Housewares Ltd vintage Building Toy on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?New Lego Marvel Super Heroes 76131 Avengers Compound Battle No Box A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). New Revoltech Takeya Buddhist Statue Vajradhara Kongou Rikishi Ugyo Wood FigureRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Ty Beanie Boos Aria Owl Medium (Claires Exclusive)

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.LEGO NINJAGO Movie Fire Mech 70615 Christmas Gift Present You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. LEGO® The Lord of the Rings 10237 The Tower of Orthanc™ NEU OVP NEW MISB NRFBYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.LEGO 6136373 Star Wars 75148 Encounter on JakkuIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.LEGO City Town Bus Station Stop 60154 Building Toy 337 Pieces Newsstand Bicycles

So how do you create a great customer service experience that puts you on the right side of these statistics?

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