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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read


“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Jfox Models 1 200 Airbus A320 Vietjet Thailand Hs-Vkc (mit StänderTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Eduard Models 1 48 RAF SE5a [Dual Combo] They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.G2UAE565 Gemini200 Emirates England Rugby World Cup A380 Model Airplane

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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38CM 1 99 AIR MACAU AIRBUS A320 Passenger Airplane Plane Aircraft Resin Model Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Eduard 1 144 Hmcs Symphorine Fleur Classe Corvette Pièce 3 - Grilles

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Academy 1 35 ROK Army MBT K1A1 NEW Plastic Model Kit
  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

PRISM-Duo Aria (white) SP EB10 NM Cardfight VanguardTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Jc Wings Jcw72f16004 1 72 F16c Italiano Aeronautica 23 Gruppo 90 ° on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?FUJIMI RS-06 LAMBORGHINI AVENTADOR LP700-4 BIANCO red 1 24 SCALE KIT A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Hasegawa 1 72 Model kit TBM-352 Avenger J.M.S.D.F 00984Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Verlinden 120mm (1 16) Roman Legionary with Spear and Shield Vignette w Base 773

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Award Winer Built German light tank Panzer I ausf.A w crew 1 35 Poland 1939 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Three Battery Super Deal Tamiya 58659 Toyota Yaris Gazoo WRT TT-02 4WD RC KitYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.1 X Magic The Gathering Mtg Tolarian Akademie Urza's Saga LPIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.NASA MERCURY 7 astronaut, the late SCOTT CARPENTER personally signed 10x8

So how do you create a great customer service experience that puts you on the right side of these statistics?


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