“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Jfox Models 1 200 Airbus A320 Vietjet Thailand Hs-Vkc (mit StänderTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.Eduard Models 1 48 RAF SE5a [Dual Combo] They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.G2UAE565 Gemini200 Emirates England Rugby World Cup A380 Model Airplane
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.