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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Trap Toys Fresh Prince Of Eterniair He Man Bootleg FigureTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Travie Mccoy vinyl figure angel mindstyle stubborn SDCC 2014 comic con NIB They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Trendmasters Voltron JUMBO 22 Leg bluee lion

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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TREXI SERIES 3 PLASTIC PLUSH 3 HIGH FIGURE TOY 25 MYSTERY VENDOR BOX OPENED Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.TriForce Injustice 2 The Versus Collection

There are logistical and personal challenges to migrating an entire community, like:

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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Trofeo Miniatura Egipto & Sudán Campaigns Regimiento Royal Sussex Munición CamelTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Transformers Age of Extinction Crosshairs One Step Changer Rare Sealed on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?True Heroes S1 GI Joe Tactical Rescue Patrol Boat Set W working search light A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Trumpeter - Carro di Pistola VI 21cm Onorevole 18 Sf Tiger Griglia 1 3 5Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Ts-01 Optimus Prime Trans Formers Movie Scanning

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.TTL 1 6 Scale Male Figure Set with Navy bluee Long Coat You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Tuniques bluees blueTCH TONNEAU Decotoys ref 20562; N° 476 500You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Turning Mecard W HYDRONE Red ver Hydra Dragon Transformer Robot Car Toy SonokongIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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